Graphic design is a key component of any business. A good designer can be one of the most important contributors to your success, and your graphical presence is what you'll be judged on before anyone knows anything about you or your company. Graphic design gives your brand a face and a way to express yourself and stand out from your competition, and a way to transform your product and message into a visual design that will make you more memorable to your audience.

But how do you find the right graphic designer? And what should you look for in the process?

Someone with diverse experience and an impressive portfolio is ideal, the designer you choose should also be a good fit for your business model and individual messaging, so that you can feel confident that you’ll receive the level of attention you need.